Partner With Us
We help senior pets get adopted by giving them the visibility they deserve and connecting them with the right adopters.
Our Partners
Trusted by shelters across Columbus.




The Powdered Sugar Initiative focuses on one problem: senior pets are consistently overlooked in shelters.
We work directly with shelters to identify animals who would benefit from additional visibility, then promote them through our platform with a focus on storytelling, personality, and connection.
We don’t replace shelters, but we amplify them.
We’re not a listing platform, but we’re a focused initiative dedicated to increasing adoption for senior pets.
- Increased visibility for senior animals who are often overlooked
- Curated promotion focused on individual pets, not mass listings
- A targeted mission that prioritizes senior pet adoption
- A growing platform designed to connect the right adopters with the right pets
Steps:
- Identify Pets
We work with your team to select senior animals who would benefit from additional exposure. - Promote
We feature these pets on our website and across our platforms, highlighting their story and personality. - Connect
Interested adopters are directed to your shelter to complete the adoption process. - Adopt
You handle the adoption and we help make it happen.
All adoptions are completed through our partner shelters. We do not handle placement, screening, or housing.
Our role is to increase visibility and connect adopters with pets that might otherwise be overlooked.
You handle the adoption. We help the right people find your pets.
Let’s Work Together
If you’re a shelter or organization interested in increasing adoption for senior pets, we’d love to partner with you.
